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Custom websites and systems

When the website becomes a working system.

Custom projects connect the public site to booking, lead intake, CRM workflows, portals, dashboards, knowledge, and customer follow-up.

NORTHLINE SERVICE OPERATIONSCustom project concept
New leads19
Scheduled11
Estimates sent8
Won9
Lead and job pipeline
New Lead
Maya Thompson
AC no-cool
Jason Lee
Water heater
Scheduled
Daniel Rivera
Roof inspection
Priya Shah
Emergency plumbing
Estimate Sent
Sarah Martinez
System replacement
Won
Laura Whitcomb
Roof replacement
Kevin Brown
HVAC install
Appointments
9:00 AM · AC no-cool
10:30 AM · Roof inspection
12:00 PM · Emergency plumbing
2:00 PM · Maintenance
Public website
Booking
CRM
Customer portal
Knowledge assistant
Custom capabilities

Built around the operation—not a generic feature list.

A written scope defines the interfaces, integrations, ownership, responsibilities, and fixed project price before work begins.

01

Booking and Intake

Scheduling, estimate requests, qualification, uploads, and service-area logic.

02

CRM and Pipeline

Lead creation, assignment, stages, notifications, and follow-up actions.

03

Customer Portals

Appointments, estimates, documents, invoices, updates, and request history.

04

Knowledge and AI

Approved business content used for staff or customer answers and routing.

05

Ecommerce and Payments

Products, services, deposits, subscriptions, and payment workflows where appropriate.

06

Dashboards and Reports

Operational views that surface leads, appointments, jobs, status, and performance.

Custom projects start at $4,500

Define the system before the build begins.

Atlas provides a written scope and fixed project price based on the actual workflow and integrations.